Whittl is an application that allows you to book, pay, and tip for your appointments online.
As design director, I helped establish a brand identity, created voice and tone guidelines, mentored junior designers, and worked across teams to ensure brand consistency.
With the help of a local video production company and photographer, we created a friendly, inspiring onboarding video for merchants and set our marketing team up with b-roll video and beautiful photography for future campaigns and advertising.
Checkout conversion was far greater on desktop than on mobile web or native app, so I worked to streamline the checkout flow across our products, making it more intuitive and less demanding of users.
We started by implementing small changes, A/B testing along the way to see which changes had the biggest impact.